“Business Advantage Fiji” to showcase Fiji’s economy

A new international publication aimed at promoting Fiji as a business and investment destination will be published in mid-2025. 

Business Advantage Fiji, the latest in a respected series of international guides to Asia-Pacific economies, will be published in July 2025 by leading regional business media company, Business Advantage International. 

Written by professional business journalists, the magazine will provide an up-to-date overview of Fiji’s economy and its key economic sectors, including tourism, agriculture, fisheries, manufacturing, finance, services and technology. 

Business Advantage Fiji will be distributed globally, in both print and digital editions, and is being produced in partnership with Investment Fiji, the Fiji Government’s investment promotion agency. 

Investment Fiji will assist the project with practical support and help distribute the publication to its target audience. 

“There are a lot of opportunities in Fiji in several high priority and developing sectors. This publication would be able to reach potential global investors and provide them with the necessary insights,” says Investment Fiji’s Chief Executive Officer, Kamal Chetty. 

“At present, there are multiple factors that place Fiji as a strategic location for investments, and a major key component of this is the support of the Fiji Government in creating a positive business environment,” he says. 

“Therefore, the publication would be the perfect opportunity for Investment Fiji to showcase Fiji’s immense potential in various sectors and its supporting industries.” 

Business Advantage International’s editorial team will be in Fiji during the first half of 2025 to conduct in-country research and interviews for the publication. 

“Fiji’s economy has bounced back commendably since the COVID-19 pandemic, on the back of record tourism arrivals and political stability,’ notes Business Advantage International’s Publishing Director, Andrew Wilkins. 

“It’s the ideal time to launch a world-class publication aimed at highlighting its rich potential as a business and investment destination.” 

Business Advantage Fiji 2025 will be published in July, both as a glossy magazine and also online at a brand-new website, businessadvantagefiji.com. It will also be launched in Brisbane, Australia on 12 August at a special Fiji Investment session during the annual Business Advantage Papua New Guinea Investment Conference.