About Us

We are content experts who produce our own media, host conferences and provide publishing and marketing services.

The company was founded in 2004 by Robert Hamilton-Jones and Andrew Wilkins. Colleagues in the Australian media industry, they share a passion for excellence in corporate publishing and extensive experience of international markets.

Business Advantage International has produced scores of business guides on countries from Vietnam to Tonga, staged several prestigious international conferences and launched a world-class inflight magazine.

In Papua New Guinea, we have produced the renowned annual Business Advantage Papua New Guinea guide since 2006.

Its online sister publication, businessadvantagepng.com, is PNG’s top-ranked source of business news, with over 250,000 individual readers annually.

In 2015, we were listed 59th in the BRW Fast 100 list of the fastest-growing companies in Australia. In 2017, we received a Lord Mayor’s Commendation from Melbourne’s Lord Mayor.

In 2020, the in-flight magazine we produce for Air Niugini, Paradise, won the award for Oceania’s Leading In-flight Magazine in the World Travel Awards.

Also in 2020, Business Advantage International launched two new publications for Papua New Guinea, the PNG Now lifestyle magazine and the png1000.com business directory.

BAI is registered to conduct business in Australia and Papua New Guinea.

Download our corporate profile (PDF)