About Us

Business Advantage International (BAI) is a publishing, media and marketing company producing trusted business content for the Pacific region and beyond. 

The company was founded in 2004 by Robert Hamilton-Jones and Andrew Wilkins. Colleagues in the Australian media industry, they share a passion for excellence in corporate publishing. With extensive experience in international markets, Business Advantage International (BAI) specialises in helping organisations understand and engage with complex economies. 

We produce our own media, host high-profile business conferences, and provide publishing and marketing services for clients across the public and private sectors. 

Publications and media 

BAI has produced business scores of business guides on countries from Vietnam to Tonga, launched a world-class in-flight magazine, and staged several prestigious international conferences. 

In Papua New Guinea, we have published the annual Business Advantage PNG guide since 2006. Its online sister publication, businessadvantagepng.com, is Papua New Guinea’s top-ranked source of business news, reaching more than 250,000 individual readers each year. 

In 2024, we launched Business Advantage Mining & Energy, the definitive annual snapshot of Papua New Guinea’s mining and energy sectors. 

In 2025, Business Advantage Fiji was relaunched after a 20-year hiatus, marking the return of a trusted regional business title. 

BAI also produces The PNG 100 CEO Survey, Papua New Guinea’s annual business confidence survey, conducted since 2012. Each year, we survey the CEOs of PNG’s top 100 companies on profit, investment and recruitment expectations, as well as the key challenges facing their businesses. 

Events and conferences 

Since 2011, BAI has organised the Business Advantage Papua New Guinea Investment Conference & Expo, a high-profile platform for investment promotion and regional engagement. We also deliver Innovation PNG in partnership with the Port Moresby Chamber of Commerce and Industry.  

Recognition 

BAI’s growth and quality have been recognised internationally. In 2015, the company was ranked 59th in the BRW Fast 100 list of Australia’s fastest-growing companies.

In 2020, Paradise, the in-flight magazine we produce for Air Niugini, was named Oceania’s Leading In-flight Magazine at the World Travel Awards. 

BAI has offices both in Australia and Papua New Guinea.