With just a month to go until this year’s Business Advantage Papua New Guinea Investment Conference (Brisbane, 10 & 11 August), here’s an idea of what to expect. The program is mostly finalised and we’re really excited it features one of Australia’s best-known business commentators, Alan Kohler. Alan not only has a sound grasp of current business trends, but also […]
Marketing never stays still. Robert Hamilton-Jones returns to the city of his birth to find out how digital technology is raising customers’ expectations to new heights. ‘It’s no longer about digital marketing; it’s about marketing in a digital world.’ So argued the keynote speaker at the 2016 edition of the Festival of Marketing, Keith Weed. The […]
Native advertising has come of age. That was the message from the Native Advertising seminar on the first day of the 2015 World Publishing Expo in Hamburg, held this month. Although there’s still debate over how native advertising is actually defined, it is essentially online/digital advertising that fits in with the editorial environment of the publication: for instance a ‘sponsored […]
