The COVID-19 crisis has sent economic shockwaves around the world and seen businesses in PNG and elsewhere cut costs. This may seem prudent but it may not be the best course of action for your brand. The short-term impulse may be to hunker down, cut back or halt completely, but this global pause may be […]
Marketing never stays still. Robert Hamilton-Jones returns to the city of his birth to find out how digital technology is raising customers’ expectations to new heights. ‘It’s no longer about digital marketing; it’s about marketing in a digital world.’ So argued the keynote speaker at the 2016 edition of the Festival of Marketing, Keith Weed. The […]
With an estimated one million Papua New Guineans now connected to a mobile network, is it time for companies to add social media to their marketing strategy? Digital marketing manager Andreia Brodsky outlines what you need to know about this growing marketing channel. Over the last few years in PNG, there has been a remarkable growth in […]
Native advertising has come of age. That was the message from the Native Advertising seminar on the first day of the 2015 World Publishing Expo in Hamburg, held this month. Although there’s still debate over how native advertising is actually defined, it is essentially online/digital advertising that fits in with the editorial environment of the publication: for instance a ‘sponsored […]
