For episode 2 of ‘Business Advantage Boardroom’, Business Advantage’s Andrew Wilkins discusses the opportunities and challenges of manufacturing in PNG. ‘Business Advantage Boardroom’, a co-production of Business Advantage International and EMTV, was broadcast in EMTV’s ‘Business PNG’ TV program on 21 February 2017. It is available online here. Foreign exchange shortages open up opportunities for PNG manufacturers […]
Businesses often don’t realise that they are vulnerable to attacks from disruptive new players until it is too late. Andrew Wilkins considers some of the strategic issues created by creative disruption.
Marketing never stays still. Robert Hamilton-Jones returns to the city of his birth to find out how digital technology is raising customers’ expectations to new heights. ‘It’s no longer about digital marketing; it’s about marketing in a digital world.’ So argued the keynote speaker at the 2016 edition of the Festival of Marketing, Keith Weed. The […]
With an estimated one million Papua New Guineans now connected to a mobile network, is it time for companies to add social media to their marketing strategy? Digital marketing manager Andreia Brodsky outlines what you need to know about this growing marketing channel. Over the last few years in PNG, there has been a remarkable growth in […]
Business Advantage International will co-produce a new format television program about business in Papua New Guinea with national broadcaster EMTV. Business Advantage Boardroom will be a panel-based program, broadcast as part of EMTV’s primetime ‘Business PNG’ program. EMTV will co-produce the program in partnership with Business Advantage International, publishers of businessadvantagepng.com. Panel discussion ‘We are delighted […]
Business Advantage is hard at work on its next event, to be held in Sydney on 7 and 8 September 2017. The 2017 Business Advantage Papua New Guinea Investment Conference will be an energetic re-boot of the investment conference format, connecting PNG businesses with international partners, and showcasing PNG as a favourable business destination ahead of APEC 2018. The […]
With Papua New Guinea’s soon-to-be-completed National Transmission Network likely to bring improved internet speeds and reliability by the end of the year, more PNG companies are expected to explore the possibility of selling goods and services online. Andrew Wilkins looks at the potential for ecommerce in PNG. Until recently, PNG’s slow bandwidth and high internet […]
Since 2006, we have provided an annual overview of the Pacific’s ‘tiger’ economy and the opportunities for doing business there. Over the past decade, we have distributed around 150,000 copies of our annual publication to business people across the globe to promote PNG as a business destination. In the course of our research, we interview dozens […]
Native advertising has come of age. That was the message from the Native Advertising seminar on the first day of the 2015 World Publishing Expo in Hamburg, held this month. Although there’s still debate over how native advertising is actually defined, it is essentially online/digital advertising that fits in with the editorial environment of the publication: for instance a ‘sponsored […]
