Business Advantage PNG, the online business magazine published by Business Advantage International, is Papua New Guinea’s top-ranked business media, according to the latest data from Amazon’s global web rankings service, Alexa.
The site (www.businessadvantagepng.com), which has been covering business in PNG and the Pacific since 2013, is also PNG’s fourth-ranked online media overall, out-ranked only by the country’s two national newspapers and the Digicel-owned Loop PNG general news service.
‘Top-ranked means the most read and the easiest to find,’ said Andrew Wilkins, Publishing Director at Business Advantage International. ‘The magazine has been consistently number one in its category for several years now, consistently out-performing all rival business services by a significant distance.’
In the past 18 months, the service has experienced even faster growth in readership, due to its coverage of the impact of COVID-19 and regular online business briefings, which have kept business leaders in touch at a time when travel in and out of PNG has been difficult.
According to Alexa, the top-rated news sites overall in Papua New Guinea are:
- The National
- Loop PNG
- The Post-Courier
- Business Advantage PNG